Systems for two kinds of business
Every engagement starts with the free audit and a call, so the plan matches the gap. Pricing is agreed on the call.
Ecommerce brands
Acquisition
Meta and Google ads built and tested as campaigns, not single ads. Product page conversion fixes. Quiz and lead funnels. Measured as cost per new customer against your allowable cost, not ROAS alone.
Retention
Klaviyo email and SMS: the core flows, a monthly campaign calendar, bundle and rewards emails, subscription save and failed payment flows, loyalty, quiz and review programs. Measured as flow and campaign revenue per recipient, list growth, deliverability and subscriber survival.
Optimizations
A 30 day plan rebuilt monthly from the dashboard, the customer value model (first order, repeat and subscriber value) and the allowable cost per new customer that sets your ad budget.
What the dashboard shows: store revenue, ad spend, revenue per ad dollar, cost per new customer, flow and campaign revenue, subscription churn, review rate, product page conversion, each against a benchmark, with the checklist.
Service businesses
Acquisition
Meta and Google lead campaigns, landing pages built for one action, the free audit as the entry offer, cold email where it fits. Measured as cost per lead and cost per booked call against what a client is worth.
Pipeline
A CRM set up around your calendar: instant booking, pre call and post call sequences, no show rebooking, follow up that does not forget, review requests after the job. Measured as lead to call, call to show, show to won.
Optimizations
A 30 day plan rebuilt monthly, the client value model (fee, months retained, margin) and the allowable cost per booked call that sets your budget.
What the dashboard shows: leads, booked calls, show rate, won clients, cost per call and per client by channel, pipeline value by stage, review count and rating, each against a benchmark, with the checklist.
How we work
- You approve copy and designs before anything goes live.
- Numbers are measured against a benchmark you can see, and against what a customer is actually worth to you.
- Every system reports to one dashboard, refreshed daily. Costs, including ad spend and tools, are shown to you in full.
- Month to month. The 30 day plan is the contract.